Some of you may be wondering “Well what did she do to get in a photo shoot?”. If you read my photo shoot story, then you may be asking yourself this exact question. You may be thinking that it was just luck. I’m here to tell you that my LuLaRoe photo shoot wasn’t just luck. It was a lot of work.
My Strategy Leading up to the Shoot
After that chance meeting with Amelia in the bathroom at the Celebrate 5 party (that was the ONLY lucky part) I worked my tail off. It wasn’t just sitting around and hoping that I would eventually get in a shoot. I looked at what I was doing on my social media channels and what I needed to work on. LuLaRoe pays attention to your social media accounts especially Instagram. Instagram became my focus from the time I met Amelia to the day I got the email to be in a photo shoot. My Instagram game needed some serious work. I didn’t have an Instagram strategy. My posts weren’t consistent and my account didn’t have a clear concept. I started first by posting daily. And not just one random photo each day. I posted twice a day and made sure that the photos had some intention behind them. I also worked on my hashtags. In each post I made sure to use all 30 hashtags and a variety of hashtags (generic, specific, and custom). If you want to know more about analyzing your hashtags there are some great resources in Suite SassyPants! Another strategy I used was tagging the appropriate people on my Instagram posts. I would tag people like Amelia, Deanne, the LuLaRoe account, and Kelsey (lead stylist). This ensured that I was on the right people’s radar.
Styling feeds right into your overall look. When you hear DeAnne say “Get up, get dressed, put make-up” DO IT! I started paying more attention to my daily look. What pieces was I wearing? How was I pattern mixing or pairing styles together? I also worked on finding the right accessories for each outfit. I’ve never been one to accessorize with jewelry aside from my standard pair of post earrings. The great thing about accessories is there are an investment. I buy pieces that can work with multiple items that I have in my closet. Plus the right accessories can add that finishing touch to your look. As a LuLaRoe consultant you are a walking billboard for your business. Take time each morning to pull together an outfit that you love, find the right shoes and accessories, and put on some make-up if that’s your jam. I can honestly say that when I do those three things I feel way more confident and that shows when I’m taking photos to post. A good tip is to follow along with the weekly LuLaRoe style feature. Create outfits using those styles and make sure you utilize those Instagram strategies.
Putting it all Together
When the photo shoot was over I had to step back and reflect on all I had done leading up to the shoot. It was a lot of work. “A dream doesn’t become reality through magic; it takes sweat, determination, and hard work.” This quote from Colin Powell perfectly sums up everything it took to get in a photo shoot. Hard work behind the scenes, sweat to get the perfect photo for Instagram, and all the determination to make my dream come true.